Eric Wimsatt
SEO leader. Digital marketer. AI tinkerer. Dad of two.
What I Do
I have spent decades in SEO and digital marketing -- the kind of career that starts with hand-coding meta tags and ends with orchestrating AI agents to do the same thing 10,000x faster. Right now I lead a team of SEOs, but the work I am most excited about lives at the edges: building AI-native systems and processes that make search, content, and marketing genuinely smarter, not just louder.
GEO, AIO, agent-assisted content pipelines, accessibility automation, programmatic SEO at scale -- that is the territory I operate in. If there is a way to build an AI process into it, I am already thinking about it.
SEO & Digital Marketing
Decades of hands-on experience -- from technical audits and link strategy to programmatic content at scale and GEO/AIO optimization for the AI era.
AI Systems & Automation
Building AI-native workflows, agent pipelines, and tools that plug directly into marketing and publishing operations. LLM orchestration, the whole stack.
Open Source Builder
Accessibility SaaS, uptime monitors, publishing platforms, ops dashboards -- if something needs building, I will build it. Most of it ends up on GitHub.
Lifelong Musician
Former touring bassist and luthier with years spent at Gibson Custom Shop and others. Music shaped how I think about craft, precision, and showing up for what matters.
Beyond the Terminal
Before I was an SEO, I was a touring musician and a luthier. I spent years building and repairing guitars at Gibson Custom Shop and others, and gigging across the country as a professional bassist. I walked away from that life to be fully present for my kids -- no regrets, not one.
I have always been a hands-on person. These days that means restoring classic cars and trucks, tinkering with electronics and hardware, and finding new problems worth solving. Two cats supervise most of it.
Travel is a big part of who I am. I have logged a lot of miles and plan to log many more -- overland, on the water, wherever the road or the wind points. The world is large and I intend to see most of it.
Recent Posts
View all posts →What "Agents Are First-Class Citizens of the Web" Actually Means for Developers
Cloudflare declared agents are first-class web citizens. Here's the practical developer checklist: which APIs to build for, what to deprecate, what new infrastructure to adopt, and how to optimize for the agent layer.
Read post →Agent Commerce Goes Mainstream: Google, Visa, PayPal, and the Race for the Universal Commerce Protocol
Google, Visa, PayPal, and Stripe are all racing to define how AI agents buy things. Here's who's building what protocol, why Stripe's auto-compatibility with Google's UCP matters, and what developers need to know.
Read post →The New Stack: A Practical Guide to Every Layer of the Agentic Web
The agentic web runs on four infrastructure layers: payments, content access, search, and execution. Here's every major company and protocol at each layer, with practical guidance for developers building on the new stack.
Read post →The 70/30 Rule Meets a 0% Infrastructure: The Central Tension of AI Agents
People want to maintain 70% human control over AI agents. But Coinbase, Stripe, and OpenAI are building for 0%, fully autonomous agents. Here's the central tension shaping the next five years of AI deployment.
Read post →Let's Connect
Building something interesting? Want to talk AI, SEO, or old Telecasters?